What is Angle?
Understand what Angle does for shoppers and merchants.
Angle is an AI sales agent for Shopify stores.
It lives on your storefront and helps shoppers ask questions in plain language. Shoppers can use it to find products, compare options, understand policies, and feel more confident before buying.
Angle is not just a basic chatbot. It learns from your store's product catalog and training content, then uses that information to give shoppers useful answers.
What shoppers can do with Angle
Shoppers can:
- Ask product questions
- Get product recommendations
- Compare products
- Ask about shipping, returns, and store policies
- Track an order
- Add products to cart from the conversation
- Use voice input when available
What merchants can do with Angle
You can use Angle to:
- Help shoppers find the right products faster
- Reduce repeated support questions
- Improve product discovery
- See what shoppers are asking
- Find gaps in your product information or help content
- Customize the agent's tone and behavior
How Angle learns your store
Angle learns from two main sources:
- Your product catalog
- Your training content
Your product catalog includes product titles, descriptions, variants, tags, and other product details.
Your training content can include Q&As, articles, and synced Shopify policies such as refund, privacy, and terms pages.
What the Angle Agent is
The Angle Agent is the shopper-facing experience on your storefront.
It is the button or chat experience shoppers interact with when they need help. Depending on your settings, it can appear as a standard Angle button, text button, icon, or custom launcher.
What Angle is best for
Angle is especially useful for stores where shoppers often need help choosing.
For example:
- Stores with many products
- Stores with products that need explanation
- Stores with sizing, material, compatibility, or comparison questions
- Stores with repeated shipping, return, or policy questions
- Stores that want to give shoppers instant help without adding more support work